The Lady Lux
My name is Laila, also known as Lux. The name I was given, Laila, means darkness. The name I chose, Lux, means light. I legally changed my last name which translates to the first light of dawn. All three reflect me well, because I carry many facets.
I am a coach, experience expert, kink coach, sexological counselor, and roleplay specialist. Alongside this, I work as a makeup artist and stylist. My background and life journey are anything but ordinary. From a childhood within the restrictive environment of Jehovah’s Witnesses, I went on to build a diverse career: from fashion week designer to stylist for television and the MTV Awards, from work in the field of archaeology to collaborating with National Geographic on their Titanic exhibitions. Over the years, I have held many different roles and embraced every chance to grow.
Today, I focus on writing books, working as a makeup artist specializing in MTF & FTM transformations, guiding roleplay as a specialist, and coaching and counseling on a wide range of topics. My path has taught me what it means to transform pain into strength.
My work is rooted in authenticity, openness, and the belief that everyone deserves a safe, supportive space to grow and express their true self.
Coaching by Lux
What Coaching by Lux offers:
Coaching by Lux provides a range of services tailored to both individuals and couples. My approach is openminded, inclusive, and supportive… whether you are seeking personal growth, struggling with trauma, or exploring new aspects of your identity.
Services include:
Life Coaching & Counseling
Support with grief, religious trauma, identity development, LGBTQIA+ journeys, (C)PTSD, relationship struggles, and personal growth.Kink Coaching
A safe space to explore desires, dynamics, and identity within kink. Learn, experiment, and find your unique dynamic with youtr partner or find your own unique path with professional support.Online & In person Sessions
Sessions of 1-1.5 hours via Teams or WhatsApp video, or inperson by arrangement. Each tailored to your needs and goals.
My Approach
What sets Coaching by Lux apart is openness and experience. I understand what it means to carry trauma, to feel different, and to search for belonging. That is why my sessions are always confidential, judgment free, and customized. With empathy, creativity, I guide clients toward empowerment and self discovery.
Why Choose Coaching by Lux?
Safe, confidential, and non-judgmental environment
Inclusive approach: LGBTQIA+, kink, identity exploration
Personal experience with resilience, growth, and transformation
A unique balance of emotional depth and practical guidance
The Lady Lux
The Lady Lux is my persona of strength, elegance, and play. She embodies confidence, creativity, and the freedom to explore identity without shame. Through her, I guide others in roleplay, styling, and BDSM coaching, always with authenticity, empathy, and a touch of boldness. You may know The Lady Lux from Instagram or TikTok, where several of the videos went viral, some reaching over 4 million views. The content blends creativity, elegance, and playfulness, with a unique mix of styling, roleplay, a hint of kink, and crossdressing. All of this is brought together with unique creativity, fashion, and expression and always in an elegant and fun manner.
The Lady Lux also offers limited in person dominatrix and roleplay experiences. These sessions are strictly non sexual, as The Lady Lux is not a sex worker, but focus on power dynamics, etiquette, and immersive roleplay.
I hold a deep belief that engaging in roleplay and self expression allows people to discover new facets of themselves and in some cases even overcome trauma and personal blockages. These kinds of sessions are often combined with regular therapy, creating a powerful and supportive process.
The Lady Lux has also written for magazines and appeared on podcasts, sharing insights about the positive impact of kink expression and its benefits for mental health.
Trans Makeover and Trans Academy
”Trans Makeover: The Premier Gender Transformation Makeover Service in The Netherlands, Specializing in Male-to-Female and Female-to-Male Transformations.”
Lux specializes in a unique form of makeup artistry, attracting clients from around the world who come to experience her transformative makeovers.
With her Male-to-Female and Female-to-Male transformation services, she guide you through an impressive makeover in a professional manner. Discover another version of yourself, or perhaps even your true self.
Whatever your motivation may be, we create a supportive and inclusive environment where everyone feels welcome, whether you identify as non-binary, a crossdresser, gender bender, gender-fluid, are exploring your gender identity, transitioning, or seeking your unique look as a trans woman or trans man. We provide an empowering space where you can safely explore yourself. Our services go beyond just practical support; we are here for you at every step of your journey, offering professional guidance and expertise.
Trans Academy
Online Femininity Sessions
We offer 1.5 hour online sessions via Teams or WhatsApp video, focused on exploring and enhancing femininity. These sessions give you the opportunity to ask anything you’d like to know about styling and makeup.
Lux, your coach, is a professional makeup artist and stylist with extensive experience, from styling the MTV Awards red carpet to working on television shows. She is also a former fashion week designer featured in Vogue and has previously owned her own beauty salon.
Topics that can be covered include makeup, styling, skincare, wigs and hairstyles, walking in heels, posing, and much more.
